Stories can inform, connect, provoke, and sway.
They have the power to change the world.
But unless the story hits all the right notes, the message will be fuzzy and unmoving.
As we move toward the second quarter of the century, stories have saturated our worlds: the Internet, social media, blogs and podcasts, and, oh yes, traditional media like newspapers and magazines, broadcast media, books, magazines, and newspapers. in
Every day, Americans receive as many as 4,000 messages a day—mostly over the media, but also in the everyday lives of work, community, and faith.
Most of these messages are just noise. Only a few deserve attention.
The challenge is to create a story that grabs attention, brings you into an immersive storyworld, shows rootable characters striving against barriers, uses details and moments that touch the heart and the mind.
In short, it resonates.
So let’s start with this question: What’s in your story?
Does your story have the structure and the moments—the details and pacing—to engage your audience?
Do you hit all the right notes—or do you hit some clunkers?
Storytelling has never been more present than now. But too often, stories do not deliver on their potential.
The Story Seminar offers the most comprehensive and accessible program anywhere to master the art and science of storytelling.
Other story programs offer the broad strokes of story strategy but don’t say how to carry them out. Other programs go deep on one aspect of story—like genre or archetypes—but do not cover other vital topics.
Still other programs follow the “kitchen sink” approach—throwing a flurry of rules or tricks at the storyteller without a plan to execute them.
The Story Seminar offers a comprehensive set of skills, in three phases.
▶ We start by building a strong foundation, so you can devise the basic shape and character of the story.
▶ Then we add all the essential details to this structure, so you offer characters worth joining for the journey, a rich storyworld, plenty of action, and a riveting plot.
▶ Finally, we make connections among all the parts of the story, so that the whole is greater than the sum of the parts.
By the end, you can answer the question “What’s in your story.”
What’s in your story is a meaningful relevant journey that matters for your audience—which moves the audience to think, feel, and act.